by Zoltan Szentirmay | May 6, 2014 | Costing, Marketing
Developing a unique approach to marketing that stands out from the crowd Are you confident in the marketing strategy employed by your business? Is it unique? Is it relevant to your target audience? Does it help you stand out from your competitors? Consumers are...
by Zoltan Szentirmay | Feb 28, 2014 | Marketing
The most under utilised element of marketing strategies There is a simple fact in marketing that too many business owners ignore. Medium. You can write an awesome tagline, a brilliant spiel and give clients an offer they can’t refuse, but if they never get to...
by Zoltan Szentirmay | Jan 16, 2014 | Business Building, Marketing
Looking back over the past 12 months, I can quite easily say that the vast majority of new clients come to me looking for business growth. A sustainable approach to business growth Sustainable growth in any business needs to be systematic. It also needs to be simple...
by Zoltan Szentirmay | Jan 15, 2014 | Business Building, Marketing
Do you try to be all things to all people, or do you focus on your target market? The term ‘target market’ has been a key element of marketing for years – as trends emerge and concepts evolve, the concept of a target market has remained a consistent and central...
by Zoltan Szentirmay | Jan 15, 2014 | Marketing
Simple guidelines that ensure your marketing messages stand out from the crowd As a business, you need to ensure that the marketing message you send to potential clients is clear and relevant. Consistency is what develops brand awareness, and the message that you send...
by Zoltan Szentirmay | Nov 27, 2013 | Business Building, Marketing
Marketing Essentials: Do you use the 5 M’s for your marketing? Marketing is a challenge for most business owners. We go into business for ourselves because we are good at what we do, be it a profession or a trade. But with so much competition it is no longer enough to...
